China is the world’s largest manufacturing hub and it is also known as the primary sources of global counterfeit and knock-off goods. Additionally, China also practices first to file policy and it does not recognize unregistered trademark rights. This means if two or more applicants apply for an identical or similar trademarks, the CTMO will approve the application which was filed first, irrespective of whether you are the true owner in your country. As a result, there has been many recorded cases of well-known brands across the world lost their rights to distribute and sell the product exclusively in China. In view of that, it is essential to protect your brand name to prevent bad faith registration or counterfeit activity. Lastly, the registration process is relatively fast and inexpensive.