The China Trade Mark Office (CTMO) receives approximately 5,000,000 applications annually from local and overseas applicants.In view of the volume, most common names/words would not be available for registration.Therefore, it is highly recommended that a search should be carried out to check if the brand name is available and/or registered by a 3rd party. By doing so you may avoid additional cost involved in filing an appeal and shorten the registration timeframe.